Swarovski: Just Because
We created a rewards program so that customers can have more fun with the Swarovski brand, while also earning points from showing-off their sparkle.
This involved an app that tracked purchases and points, and elevated you to new levels the more items you collected. Users were also encouraged to share their experiences via social, which earned them additional points.
The Sparklisms: a series of cards (both luxuriously printed and digital through the app). The idea was that since it’s all about sparkle, just because - sometimes people needed a motivation or a mood on a whim. It gave a prompt for participants to share via social, rather than come up with content or caption when they post their sparkle.
How it all works:
Social
We created tons of stop-motion videos to promote the app on Facebook + IG.
Some of these below.
Along with some stylish email marketing.
