vf x leanne morgan

Case Study

For decades, lingerie advertising has had one prevailing cliche, and that is: sex sells. But as a brand that supports women, Vanity Fair Lingerie thinks that’s a joke. So, we set out to change that. We teamed up with comedian Leanne Morgan to craft a joke at our expense and include it in her Netflix special. From there, we set out to support women across the nation on Leanne’s “Just Getting Started” tour. We created the The Vanity Fair Lingerie Support Award as our way of helping women start something new themselves.