Get Caught in Your Swarovski
A super light-hearted, fun campaign. It started out with Swarovski wanting to do a little OOH brand awareness campaign in Philadelphia, and our goal was to show women that Swarovski wasn’t just for events, that you can sport your sparkle anywhere, anytime.
The idea was to catch these fabulous women, in a not-so-fab moment (like caught by a paparazzi) looking absolutely amazing ✨.
Get Caught Up in the Holidays.
Get Caught was a hit.
So that winter season we decided to put together a little holiday game. Leading up to Christmas, Swarovski would do sparkle giveaways. A new gift would be available through the website every day, but was frozen inside a giant crystal. Users would use a sparkle snowflake (as a chisel) and break down the ice around it. The more users ‘chisel-ing?’ the faster someone would break down all the ice and win the item. This seems really silly as I write this, but it was actually super fun. People like games.