Planet Fitness: Sales
Ongoing Promos
A whole lot of this
If you’ve never seen/heard a Planet Fitness ad, you must have lived under a rock for the past decade. $10 down, $10 a month. Free pizza. Judgement Free Zone.
Planet Fitness liked things quirky - so we created a whole lot of this type of creative for each one of their sales, and there were a lot of sales.
Below is a Flash Sale stop motion video that ran on tv + social.
A good amount of projects involved gym-related illustrations and animations, as each promo was themed a certain way. Below is a PF Thanksgiving Sale, along with creative for their elevated Black Card membership, which ran as a Black Friday/Cyber Monday campaign. Creative included print, TV, digital (ads + social).
