Speck: Pokemon Go!

Remember when that became a thing?

Pokemon Go! was born on a Wednesday. Everyone was talking about it by Friday. Suddenly there were news stories about people physically running into things while playing, and breaking their phones from being so focused on the game.

We couldn’t solve the people-running-into-objects-while-playing, but dropping your phone and having it break was not an option. This was concepted on Monday, shot later that Monday, uploaded for Speck social later the same Monday evening. Because sometimes you have to protect your hunt.

PS. The kid in the video was one of our interns, no one was hurt and no phones were damaged in the production of this video.

 
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Speck: Designed for Impact

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Planet Fitness: NYE Times Square