The Newsletter Drop

Under Armour was about to announce the IWWIW campaign to its campus, and introduce the new social platform.

They had a whole week of workout events planned, PR, meet and greet with the new athletes that were joining the team, in NYC + Baltimore. It was important to have a piece that would culminate all the work UA had done to bring this campaign to life.

So we put this together for the day of the kick-off.

The newsletter won a Silver Addy for promo materials.